Solutions Overview

Sapien Information Services provides marketing professionals and leaders with a unique and integrated combination of on-demand data services, multi-channel campaign management and marketing analytics solutions designed specifically to address their most pressing and prevalent demand generation and prospecting needs.

Whether developing acquisition, retention or up-sell/cross-sell programs, marketers can immediately benefit from Sapien solutions:

• Data Services - Not only can Sapien fully host your consumer data, but data hygiene and enrichment services ensure your customer and prospect data is accurate, complete, and up-to-date, while our extensive data base of Canadian consumers can be licensed to extend your marketing efforts across wider segments.
• Market Planning - Sapien's unique segment builder application makes use of advanced analytics behind-the-scenes allowing users to build smaller and more responsive target segments. Marketing professionals can use tree-based scenario builders, map interfaces and refinement tools with their own data or consumer data provided by Sapien.
• Marketing Analytics - Beyond simple BI, Sapien Marketing Analytics provide users with control over reports that intuitively profile key performance indicators and present these in powerful but easy-to-use visualizations.

Marketing professionals in mid-market and enterprise organizations can quickly and tangibly benefit from Sapien integrated marketing solutions, whether their needs include data services, market planning, analytics or any combination of these.