Market Planning and Campaign Execution

Intellimaxx™ is an advanced marketing technology platform from Sapien that integrates the process from data capture and hosting to market planning, multi-channel campaign execution, and results measurement. On demand, cost efficient, and scalable, Intellimaxx delivers a measurable process, improved marketing effectiveness and accelerated customer response cycles.

Market Planning

With Intellimaxx Market Planner, marketers can explore their own consumer data as well as external data provided by Sapien to identify and define new market segments and potential campaign targets. Leveraging Angoss marketing analytics software, Intellimaxx helps users build smarter, more relevant target segments and offers to drive increased customer response and sales conversion and maximize marketing investments.

Marketers can build segments using Intellimaxx Market Planner by refining consumer attributes or through a 'tree' that visually and automatically connects campaigns with a range of targets. Users can also map views to get a better visual understanding of geographic factors, and review key segment reports to compare and contrast potential campaign targets.

Campaign Execution

Intellimaxx supports the entire lifecycle of multi-channel campaign planning and execution. Fully hosted, on-demand applications allow marketers to quickly and easily define campaigns by building offer and response scenarios. Users can easily import their own content and set up variable messaging for different customers and segments including transactional triggered event deployments. For single and multiple campaigns, Intellimaxx organizes and measures deployments across several channels including email, mail and mobile.

Whether sending newsletters, coupons, or loyalty program messages, Intellimaxx executes across email, direct mail and SMS campaign formats with robust, industry standard tools including opt-in/out, white labeling, traffic load monitoring, and message remediation to assess the likelihood of your message being read.