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IntelliMaxxTM Interactive Media Analytics and OptimizationTake analytics to a new level with IntelliMaxx integration.
IntelliMaxxTM Interactive Media Analytics and Optimization provides the ability to analyze multiple data sets, such as web traffic, online visitor behaviour and Internet marketing initiatives to make fact-based business and marketing decisions.
IntelliMaxxTM Interactive Media Analytics and Optimization is scalable to support most requirements, for instance, web sites with thousands of page views per month or several million page views per day. Clients who integrate this module with IntelliMaxxTM Customer Interaction Management are able to benefit from viewing interactions on a per customer and current basis.
Some of the key capabilities of the IntelliMaxxTM Interactive Media Analytics and Optimization are:
- Rich Internet Applications measurement (i.e. Flash, JAVA script, etc.)
- Review statistics easily and graphically
- Report on website traffic that convert to purchase and/or registrations
- Monitor marketing campaigns and analyze how website traffic is affected
- Identify the activity of a specific web page, file or directory
- Report on dynamic content, e.g. data extracted from a database
- Track conversion, transaction, engagement, navigation and drop out rates from deployed direct mail
- Web site usability, navigation and content optimization
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